Choose Slogans: Osborne's Trainspotting Speech

By Anushka Asthana, Political Correspondent

George Osborne invited voters to choose a number of things during his conference speech, Anushka Asthana takes a look.

It was all a bit Trainspotting when the Chancellor rounded off with a list of things to choose, including the Tories and David Cameron. Here's what you can choose from Mr Osborne's Speech.

:: Choose the Future

Did Mr Osborne get his inspiration from Mark Renton?

The Chancellor sought to present Labour as the party of a past mired in economic incompetence, high risk in the banking sector and ruin. He even named the downturn that started in 2007 as "Labour's Great Recession" - one for the history books.

It's a pretty smart move: they made it bad, we are making it better, it's not yet, but the future will be great… unless you vote Labour back in. Basically the "long-term plan is working".

To sum-up he chose the phrase "choose the future" - on the end of a big list of things for voters to choose from, which totally made him sound like Renton from Trainspotting, you know, the one played by Ewan McGregor, who says: "Choose Life. Choose a job. Choose a career. Choose a family..."

:: Choose Pensions

One for the older voter

Abolish the 55% "death tax" for pension pots. One for the elderly voter, who is demographically the most likely to switch to UKIP and does not want to leave their hard-earned pension savings to the tax man. However, don't forget it will also please those in their 30s and 40s, especially middle income earners who are feeling the pinch, hoping the inheritance might get them out of a hole and looking to the future for their children.

:: Choose Work

White Dee: Life is about to get tougher on Benefits Street

A two-year freeze on working age benefits. This is one that will chime with "working hard Britain" and those low to middle income earners who are struggling with the rising cost of living. Mr Osborne's words "families out of work should not get more than the average family in work" will chime with a number of voters whose wages have failed to keep pace with inflation.

It will present a £3bn saving but the Chancellor has warned there are £9bn more of welfare cuts on their way and the sobriquet "the nasty party" is never far away.

:: Choose Together

'Really we are all in this together'

"We're all in this together." This phrase has been parked for a bit but he's brought it back. There's a new slant on it, mind. This time the "togetherness" of us is what has helped us turn corners make a recovery and get Britain back on track. As a nation "together" we fought back and dragged ourselves off the floor, etc.

The "together" was all Ed Miliband could talk about last week, but if the swing to UKIP tells politicians anything it's that voters are not feeling the "together".

Nigel Farage is on to something when he talks about voters disillusioned with a ruling political elite for whom hardship does not mean defaulting on the mortgage payment, losing your job/family/mental health.

:: Choose to Mention The Deficit

Hush. Not another word about the deficit

It was an open goal. Not to score would have been a shocker. In fairness, he did it well. "Ed Miliband made a pitch for office that was so forgettable he forgot it himself." Ho, ho. It was the only humour in an otherwise patrician speech.

The Tories are putting the economy at the centre of their election battle, that much is clear. Mr Miliband has offered it on a plate by entirely omitting the deficit from his speech.

:: Choose the NHS

It's my NHS, no it's my NHS

"The real party of the NHS is in this hall today." Both Labour and the Conservatives appear to have adopted a "core voter strategy" - ie they are preaching to the converted. Labour is reinforcing its standing as the "party of the NHS", while the Conservatives are continuing to paint themselves as the party of business and the guardians of the economy.

So far so obvious but actually Mr Osborne made a valiant attempt to take the NHS on his own terms. His argument: no recovery, no robust economy; no money for the health service.

Labour would ruin the economy, therefore the NHS - and should not be trusted with either. A pretty robust comeback to Labour's claims last week.

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