India Car Ads: Ford Sorry Over Women In Boot

Ford has apologised after car adverts in India showed women bound and gagged in the boot of vehicles.

The car manufacturer said it "deeply regretted" a series of adverts for the India-manufactured Ford Figo. 

One of the adverts shows a cartoon of Italy's ex-Prime Minister Silvio Berlusconi flashing a Victory sign with three women captive in the boot.

Another depicts Paris Hilton driving with the Kardashian sisters - bound and gagged.

The tag line on both reads: "Leave your worries behind with Figo's extra-large boot."

The adverts were created in India, a country still reeling from a series of shocking sex attacks on women, including the gang rape of a student on a Delhi bus.

A salesman with customers and the Figo in a Mumbai showroom

They appeared online on the Ads of The World website but have been pulled before featuring on any other paid sites.

Ford said: "We deeply regret this incident and agree with our agency partners that it should have never happened. 

"The posters are contrary to the standards of professionalism and decency within Ford and our agency partners. Together with our partners, we are reviewing approval and oversight processes to help ensure nothing like this ever happens again."

Advertising agency WPP said it regretted the ads, which should never have been created in the first place.

In a statement to The Huffington Post, WPP said: "We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within WPP Group.

"These were never intended for paid publication and should never have been created, let alone uploaded to the internet.

"This was the result of individuals acting without proper oversight and appropriate actions have been taken within the agency where they work to deal with the situation."

Mr Berlusconi is currently on trial for allegedly paying a 17-year-old girl for sex when she attended some of his parties. Both deny any wrongdoing.

The Figo - manufactured in Chennai, India - launched in 2010.

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